ppc, adwords
& social media
From Google Adwords to Bing to Facebook and Instagram and all the ones in between, we approach each client with a custom curated way to advertise not only from platform to platform but from audience to audience. Within just 1 Advertising Campaign on 1 singular platform like Facebook a business could have up to 25 or more advertisements running to niche audiences. This is not a simple do 1 ad and call it a day and let’s hope. No, we drill down within your target demo and custom design and write copy to that small group of people which hits home for that potential client.
pay per click adverts
PPC – Google Adwords, Bing and more is any time a user sees and clicks on your link via an advertising campaign means you pay for that click or you can pay for that “impression”. That is the bare bones of it. The complexity, vision and risk/reward of your content, placement and other finite details is the game we all play. PPC advertising not only can provide you a large amount of data that you never get from other methods but it also permits you to advertise to extremely specific details. A specific PPC Ad can be as limited as to less than 200 potential users but those users are extremely vetted based on their data that when they see your ad, it makes complete sense for them to not only click on it but be exactly what they may be looking for from you. PPC is different than SEO which often gets compounded into being one service. SEO assists you in ranking high in Search where PPC advertises to potential clients who are searching for the very service you provide.
