Project Description

BROADWAY BOUND DANCE CENTER
Dance Studio in New Jersey | Social Media & PPC Adwords Campaign & Website SEO
PPC Adwords & Social Media Campaign

Overall Concept
This was the results based on the client having a brick and mortar location with a limited amount of geography to pull from. Approximately a 15 mile radius. Ads were created for niche individuals with very specific design, creative and text for a very direct to consumer via Social Media.
The average number of qualified monthly leads
Via Social Media Adverts
• Prior to takeover: 7 per month
• Since takeover average of 124 per month, high of 197 in one month
Via PPC Adwords / YouTube Adverts
• Prior to takeover: 2 per month
• Since takeover average of 87 per month, high of 344 in one month
The average cost per lead $.87
The overall average cost per click decreased 54%