DIGITAL ONLINE MARKETING
PAY PER CLICK CAMPAIGN MANAGEMENT WITH GOOGLE ADWORDS, FACEBOOK, INSTAGRAM,
LINKEDIN, YOUTUBE AND MORE
You present advertising within the world of Google, Bing, Facebook, LinkedIn, etc and any time a user sees and clicks on your link, you pay for that click. That is the bare bones of it. The complexity, vision and risk/reward of your content, placement and other infinite details is the game we all play. PPC advertising not only can provide you a large amount of data that you never get from traditional methods but it also permits you to advertise to extremely specific details. Any one individual PPC Ad can be as limited as to less than 200 potential users to as large as nationally for brand awareness.
FACEBOOK & INSTAGRAM ADVERTISING
The monster of Social Advertising. Facebook has nearly 2.25 Billion Active Monthly Users. Nearly 15 years old (yes it’s been that long) Facebook has several different avenues where a business can advertise within. Within each parameter, viewers engage with those individual parameters differently. The data and targeting that Facebook permits is second to none. They also own Instagram and if ever you wanted to be able to find Moms within a zip code who are between the ages of 30-34 who are shopping for tires on a Sunday night…Facebook and Instagram delivers you that data and even more.
BUT I HAVE A BUSINESS FACEBOOK PAGE
Here’s the truth about your Business Page on Facebook….nobody sees it. Several years ago, Facebook change the overall algorithm to the Personal News Feed by eliminating most all Business Page info. If you have “Liked” a Business Page on Facebook, you won’t see the posts and your Fans won’t see yours unless they actively visit your Page or Select to “Follow” your page and even then not so much on seeing your items. One reason, of many, is that Facebook wanted to avoid the dreaded experience and doom of MySpace. They do not want the user experience to basically be a full line of Ads and Posts from Business’. Doubling down, Facebook also knew then that this would encourage Business’ to proactively become involved with Advertising on Facebook. Those two reasons alone get you today’s Billion Dollar company known as Facebook.
Targeting Your Potential Client
Take a look at just the top level selections you can make if you are a business who is selling Automotive. The photo below shows just the basic selections about users within Facebook. From there, some of the Automotive sub-categories are
- New Vehicle Buyers (Near Market)
- New Vehicle Shoppers (In Market)
- Purchase Type
- Used Vehicle Buyers (In Market)
After you choose that sub-category, even more appear. The level of targeting available based on Vehicle Purchase Intention and/or Behavior is unlike anything available.
This permits us to target for Facebook / Instagram users who have behaviors on the web to determine style of ads we create for those who and are using and may fall under the sub-category of many different variables as showcased below.
- Business Purchases
- Buyer Profiles
- Food and Drink
- Health and Beauty
- Home and Garden
- Household Products
- Kids Products
- Pet Products
- Subscription Services
- All Mobile Devices by Brand (target by model owned)
- All Mobile Devices by Operating System (target by specific OS)
- All Mobile Devices
- Feature Phones
- New Smartphone and Tablet Owners
- Smartphones and Tablets
- Purchase Habits
- Purchase Types
- Store Types
- All Travelers
- Business Travelers
- Business Travelers (International)
- Business Travelers (US)
- Casino Vacations
- Currently Traveling
- Family Vacations
- Frequent Flyers
- Leisure Travelers
- Personal Travelers (International)
- Personal Travelers (US)
- Planning to Travel (Returned from trip recently, use timeshares, used travel app recently)
Add in Zip Codes, Gender, Marital Status, Children, Pets, Movies, Food, Age, Race and much more and Custom Audiences created for targeted ads for an optimal chance of engaging a Facebook user to engage with your Website, Lead Form, other Social Pages, watch a video, make a purchase and more.
WHAT ABOUT INSTAGRAM…
With all that said above about Facebook, they own Instagram. So all that data that Facebook retains crosses over into Instagram BUT and there are several of them…but one main difference is user age and gender. Depending on your service, one may be better than the other but both would be smart to use. If your monthly Ad Budget is $1500, depending on your service or product, you may use 70% on Facebook and 30% on Instagram. You may do 4 Ads on Facebook but 8 on Instagram. You may…you may…you may….do many many different ways of advertising but with us, we have many years of experience to know which is the best direction month to month, season to season drilled down to hour by hour.
LINKEDIN, YOUTUBE, SNAPCHAT AND MORE…
Facebook and Instagram, the standard for Social Media Advertising. If you own a business you must be on those platforms but what about other less used but powerful niche platforms? Depending on your budget, “want” to expand your advertising, target demo, location and product or service, these other powerful platforms can sometimes make or break your company from being successful to becoming a leader. Below we discuss each of the several platforms and how it could work for you.
Below we will discuss:
• Waze GPS