If your target client even slightly touches the Youth, its a must for Brand Awareness. Snapchat is the current “Get Off My Lawn” mainstream app. Adults tend to think its for silly and not so silly disappearing photos and videos. Yes, it is partly that but hardly the majority of it. All Brands that are centric to Pre-Teen, Teens and Young Adults are there, after all the Kardashians live on it. Snapchat is a mobile only app for consumption but for advertising, its Geo Fencing ability is amazing and considering other platforms, it is amazingly inexpensive. In essence, you create a “virtual fence” around a location, building, park, etc in which if a user is in that location, your ad will show up as they are using the app looking for “slides” to place over their photo or video. Locally, imagine a town wide fair, you can mark out that location, set the time for it to appear and when users are their actively using Snapchat, your ad appears. While it ONLY has about 175 Million users, the target demo of Under 25 is strong and the cost of entry is small.