Nobody cares about your lunch, but you should care about their lunch. Twitter has long been considered dead space but if you are building a Brand or looking to increase visibility, Twitter still remains one of the best used platforms in Social Media. Nearly 40% of users on Twitter use it to follow Brands they use, like or are looking at to possibly purchase from in the near future. While there is a lot of what some consider “noise” on Twitter, those same users are using it find or solidify making a purchase. “Backlinking“, which is one of the top Google SEO determinants for ranking is also another reason to use Twitter which we explain with in more details with clients. Hashtags, Retweets and other buzz words are important as well but some less known attributes that Twitter can provide a company is something we are bullish on and encourage clients to consider.

Since launching in 2010, Pinterest has gown to over 100 million monthly active users. The essence of Pinterest are Boards and Pins in which a group of Pins make up a Board and Boards make up a user profile with a purchase goal in mind. Based on the numbers, 80% of Pinterest users are women with 95% of them creating the Boards with an intent to buy. The pins are found by Brands who post from their Pinterest page, users follow Brands, find the Pins and “pin” them to their Boards as a Catalog which links individual pins typically to the purchase page of that item. Advertising is similar to Facebook with many different variables and types of ads that can be created. While the user base is not as large as Facebook, the user is usually a strong, vetted potential client with purchase intent.

With over 560 million users in more than 200 countries, Linkedin is a must to be a part of for any Business. Even if you are just looking to have a polished and professional look to recruit decision makers in other companies that may have interest in your product or service but even more than that, Linkedin permits you to provide Industry related material which can help propel you to be looked upon as an Industry Leader if not in your market, then as a Business Leader overall. We sure do not make Computers but we pay attention to Apple’s leadership and marketing abilities.

One Hour of Video Footage Is Uploaded to YouTube EVERY SECOND. And you think you have a good YouTube page? If you are not using YouTube as a vital cog to your Business Marketing, you are missing out, missing out to a platform that is not only owned by Google but is the 2nd most used Search Engine. So if you have ever heard of Google and YouTube and wonder if you need to have strong SEO and a YouTube page, wonder no more. 4 BILLION videos are viewed daily spread throughout over 40 countries and 60 languages and you think its just Cat videos? Wrong. YouTube and your YT page and profile with proper SEO is vital to any Brand.

If your target client even slightly touches the Youth, its a must for Brand Awareness. Snapchat is the current “Get Off My Lawn” mainstream app. Adults tend to think its for silly and not so silly disappearing photos and videos. Yes, it is partly that but hardly the majority of it. All Brands that are centric to Pre-Teen, Teens and Young Adults are there, after all the Kardashians live on it. Snapchat is a mobile only app for consumption but for advertising, its Geo Fencing ability is amazing and considering other platforms, it is amazingly inexpensive. In essence, you create a “virtual fence” around a location, building, park, etc in which if a user is in that location, your ad will show up as they are using the app looking for “slides” to place over their photo or video. Locally, imagine a town wide fair, you can mark out that location, set the time for it to appear and when users are their actively using Snapchat, your ad appears. While it ONLY has about 175 Million users, the target demo of Under 25 is strong and the cost of entry is small.

Driving Billboards On Your Phone…and owned by that company called “Google”. Waze is a widely used GPS system with Social Engagement that has been around for nearly a decade. Never heard of it? Well, now you have and it works wonders for advertising a Brick and Mortar location especially. For local business, this app works well within location based users. With 100 million active monthly users, imagine a potential customer driving around town, pulls up to a Red Light near your location and your Ad pops up on their GPS screen. Yes, its that easy and Waze takes safety into account by providing Ads only when a vehicle is stopped. Cost of entry to Advertise is very reasonable as well.