Additional Platform Advertising2018-10-27T03:52:29+00:00

SOCIAL MEDIA ADVERTISING DOES NOT END
AT FACEBOOK AND INSTAGRAM

Facebook and Instagram, the standard for Social Media Advertising. If you own a business you must be on those platforms but what about other less used but powerful niche platforms? Depending on your budget, “want” to expand your advertising, target demo, location and product or service, these other powerful platforms can sometimes make or break your company from being successful to becoming a leader. Below we discuss each of the several platforms and how it could work for you.

Below we will discuss:

• Twitter
• Pinterest
• Linkedin
• YouTube
• Snapchat
• Podcasting
• Waze GPS

TWITTER

Nobody cares about your lunch, but you should care about their lunch. Twitter has long been considered dead space but if you are building a Brand or looking to increase visibility, Twitter still remains one of the best used platforms in Social Media. Nearly 40% of users on Twitter use it to follow Brands they use, like or are looking at to possibly purchase from in the near future. While there is a lot of what some consider “noise” on Twitter, those same users are using it find or solidify making a purchase. “Backlinking“, which is one of the top Google SEO determinants for ranking is also another reason to use Twitter which we explain with in more details with clients. Hashtags, Retweets and other buzz words are important as well but some less known attributes that Twitter can provide a company is something we are bullish on and encourage clients to consider.

User Base:

Twitter is genuinely good for any target demo. While it may work better for certain client targets, in general, it works across any and all potential clients and current clients. It is also a great resource to find Industry related material and users.

Pros:

  • Brand Awareness

  • Build Backlinks

  • Keeps You Current With Trends

  • Provide Customer Service

  • Automation & Analytic Power

Cons:

  • Your Tweets May Go Unnoticed

  • Requires Constant Attention

  • Its Busy! 340 Million Tweets Per Day!

  • Tweets To You Require Immediate Action

  • Spam Tweets! It happens. You’ll be fine.

PINTEREST

Since launching in 2010, Pinterest has gown to over 100 million monthly active users. The essence of Pinterest are Boards and Pins in which a group of Pins make up a Board and Boards make up a user profile with a purchase goal in mind. Based on the numbers, 80% of Pinterest users are women with 95% of them creating the Boards with an intent to buy. The pins are found by Brands who post from their Pinterest page, users follow Brands, find the Pins and “pin” them to their Boards as a Catalog which links individual pins typically to the purchase page of that item. Advertising is similar to Facebook with many different variables and types of ads that can be created. While the user base is not as large as Facebook, the user is usually a strong, vetted potential client with purchase intent.

User Base:

80% of users are women. 95% of which are using Pinterest to research an item or service they intend to purchase soon. 60% of all users have purchased a “Pinned” item/service they have added to their Board Profile.

Pros:

  • Brand Awareness

  • Great CPC Ads for target users based on age, gender, location and device.

  • Structured to get “Repins” for content to create a viral buzz

  • Comments are not centric to Pinterest, less need to oversee daily

  • Long lasting duration. Avg pin can be seen for 6 months, Twitter is 48 min, Facebook 3hrs

Cons:

  • Very Specific Audience

  • Posts Must Have High Quality Images

  • Pins are weighted by “Influence” and a Brand’s “Engagement”

  • Not ideal for all Business – Pinterest is very much a Social & Lifestyle platform

  • Large quantities of Pins are needed to get some steam

LINKEDIN

With over 560 million users in more than 200 countries, Linkedin is a must to be a part of for any Business. Even if you are just looking to have a polished and professional look to recruit decision makers in other companies that may have interest in your product or service but even more than that, Linkedin permits you to provide Industry related material which can help propel you to be looked upon as an Industry Leader if not in your market, then as a Business Leader overall. We sure do not make Computers but we pay attention to Apple’s leadership and marketing abilities.

User Base:

Linkedin is setup for Business2Business awareness and services for a strategic way to reach Influencers, Decision Makers and Industry Leaders all while creating a professional Branded business for you to become an Industry Leader.

Pros:

  • Brand Awareness

  • 49% of Decision Makers utilize LinkedIn for Business

  • Great Platform to Encourage Employees to Share Business Posts

  • Great Groups to Join for Engagement and Marketing

  • Direct and Precise Ad Marketing Capabilities

Cons:

  • Expensive Ad Rates in Comparison to Other Platforms

  • Not Great for Target Demo Under 25 Years of Age

  • 50% of Users use the platform for less than 2 hours weekly

  • A good percentage are simply searching for a new job

  • Lots of Marketing People which means lots of Junk/Sales Pitches

YOUTUBE

One Hour of Video Footage Is Uploaded to YouTube EVERY SECOND. And you think you have a good YouTube page? If you are not using YouTube as a vital cog to your Business Marketing, you are missing out, missing out to a platform that is not only owned by Google but is the 2nd most used Search Engine. So if you have ever heard of Google and YouTube and wonder if you need to have strong SEO and a YouTube page, wonder no more. 4 BILLION videos are viewed daily spread throughout over 40 countries and 60 languages and you think its just Cat videos? Wrong. YouTube and your YT page and profile with proper SEO is vital to any Brand.

User Base:

Only 1 category unfortunately but fortunately that category falls under “Everyone”.

Pros:

  • Brand Awareness

  • Absolutely Fantastic to provide a video vault of Education, Resource, How To

  • Explanation of “How To” Use, Make, Build or anything for your service.

  • Free Service. Great Engagement. Great Sharing.

  • Nearly 60% of ALL Internet Engagement Goes Through YouTube

Cons:

  • If not done properly, Related Videos after yours may not be relevant

  • Related Videos May Showcase Your Competition

  • Video Investment Guarantees Nothing for Sharing

  • You Must Be Persistent With Content

  • Comments / Reviews Are Well Known to be “Negative”

SNAPCHAT

If your target client even slightly touches the Youth, its a must for Brand Awareness. Snapchat is the current “Get Off My Lawn” mainstream app. Adults tend to think its for silly and not so silly disappearing photos and videos. Yes, it is partly that but hardly the majority of it. All Brands that are centric to Pre-Teen, Teens and Young Adults are there, after all the Kardashians live on it. Snapchat is a mobile only app for consumption but for advertising, its Geo Fencing ability is amazing and considering other platforms, it is amazingly inexpensive. In essence, you create a “virtual fence” around a location, building, park, etc in which if a user is in that location, your ad will show up as they are using the app looking for “slides” to place over their photo or video. Locally, imagine a town wide fair, you can mark out that location, set the time for it to appear and when users are their actively using Snapchat, your ad appears. While it ONLY has about 175 Million users, the target demo of Under 25 is strong and the cost of entry is small.

User Base:

Specific to the Under 25 age range, it does have appeal because of its ability to capture “attention” of a user coupled with targeted location based advertising during a specific time, Snapchat has some great appeal that many other advertising platforms cant come close to achieving.

Pros:

  • Brand Awareness

  • Great for Location Based Advertising

  • Attention Driven Platform

  • Great Discovery Feature for New Brands

  • Inexpensive Advertising Rates

Cons:

  • No Sharing Ability

  • Mobile Only App

  • Limited Engagement with Brands

  • Posts Are Only Active for 24 Hours

  • Stats/Analytics Are Not Great

WAZE GPS

Driving Billboards On Your Phone…and owned by that company called “Google”. Waze is a widely used GPS system with Social Engagement that has been around for nearly a decade. Never heard of it? Well, now you have and it works wonders for advertising a Brick and Mortar location especially. For local business, this app works well within location based users. With 100 million active monthly users, imagine a potential customer driving around town, pulls up to a Red Light near your location and your Ad pops up on their GPS screen. Yes, its that easy and Waze takes safety into account by providing Ads only when a vehicle is stopped. Cost of entry to Advertise is very reasonable as well.

User Base:

While Google Maps is still the main form of GPS, one thing about Waze users is that they truly have a Social Community. We have used Wazed for years, the Ads are hardly over-used but always helpful and even provide special discounts and coupons that appear only for Waze users!

Pros:

  • Branded Map Pins

  • Ads Based on Safety First

  • Ads for Promoted Searches

  • Low Ad Costs

  • Great for Brick & Mortar

  • 1 Click Directions To Your Location

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