Lead Generation Mostly, Appointment Marketing Not So Much
Mom and Pop locations and Realtors could be benefited by providing marketing material to bring in Leads. Even a small mom and pop bagel shop could benefit from advertising in local town circulars, even mailers and local postcards and flyers.
Realtors need to literally walk the streets giving anyone who will even look at them a Business Card. They will go into towns and walk the streets leaving Door Hangers on residential door knobs. They will go to any Meet-Up to promo their service. Realtors need marketing material at any point during the day or night. However, in most cases, when it comes to appointments they typically do not much. The marketing material when they are in an Appointment is the Home/Buildig they are selling. The videos they provide online and any marketing material in printed goods are typically provided by the Realty Agency, i.e. a ReMax, Weichert, etc.
Appointments Mostly, Lead Generation Not So Much
In the case of needing marketing material when you meet with a client but not as much to gain lead generating clients works well in the case of a business who is primarily marketing online. Our very own company’s Web Design, SEO and Social Media divisions where we drive our Lead Generation via Digital Marketing nearly 100%. Between Google Adwords and Social Media Ad / PPC Campaigns we are ok with having no printed marketing material. That said, once a Lead comes in, we think it is still important to have some sort of printed marketing material when a company meets with us and is willing to spend several thousands a month in a long-term contract.