YOUR FACEBOOK & INSTAGRAM BUSINESS ADVERTISING
The monster of Social Advertising. Facebook has nearly 2.25 Billion Active Monthly Users. Nearly 15 years old (yes it’s been that long) Facebook has several different avenues where a business can advertise within. Within each parameter, viewers engage with those individual parameters differently. The data and targeting that Facebook permits is second to none. They also own Instagram and if ever you wanted to be able to find Moms within a zip code who are between the ages of 30-34 who are shopping for tires on a Sunday night…Facebook and Instagram delivers you that data and even more.
BUT I HAVE A BUSINESS FACEBOOK PAGE
Here’s the truth about your Business Page on Facebook….nobody sees it. Several years ago, Facebook change the overall algorithm to the Personal News Feed by eliminating most all Business Page info. If you have “Liked” a Business Page on Facebook, you won’t see the posts and your Fans won’t see yours unless they actively visit your Page or Select to “Follow” your page and even then not so much on seeing your items. One reason, of many, is that Facebook wanted to avoid the dreaded experience and doom of MySpace. They do not want the user experience to basically be a full line of Ads and Posts from Business’. Doubling down, Facebook also knew then that this would encourage Business’ to proactively become involved with Advertising on Facebook. Those two reasons alone get you today’s Billion Dollar company known as Facebook.
OH THE DATA….
How Targeted Is Targeted
Take a look at just the top level selections you can make if you are a business who is selling Automotive. The photo below shows just the basic selections about users within Facebook.
From there, some of the Automotive sub-categories are
- Motorcycle
- New Vehicle Buyers (Near Market)
- New Vehicle Shoppers (In Market)
- Owners
- Purchase Type
- Used Vehicle Buyers (In Market)
After you choose that sub-category, even more appear. The level of targeting available based on Vehicle Purchase Intention and/or Behavior is unlike anything available.
BUT HOW…
Depending on your point of view, either “Oh My God, this is awful” or “Well, they wouldn’t have the info if you didn’t get it” or something in between, that debate we will leave for your own private conversation but to explain it in simple terms. Facebook takes the information you provide within your Posts, Profile, Likes, Comments and much more and then combine it by paying “Data Mining” companies to provide them your information from separate websites that you fill out information based on medium to large purchases.
WHICH IS HOW WE CAN DETERMINE…
Purchase Behavior
This permits us to target for Facebook users who have behaviors on the web….
- Business Purchases
- Buyer Profiles
- Clothing
- Food and Drink
- Health and Beauty
- Home and Garden
- Household Products
- Kids Products
- Pet Products
- Purchase Habits
- Purchase Types
- Sports and Outdoors
- Store Types
- Subscription Services
to determine style of ads we create for those who and are using…..
- All Mobile Devices by Brand (target by model owned)
- All Mobile Devices by Operating System (target by specific OS)
- All Mobile Devices
- Feature Phones
- New Smartphone and Tablet Owners
- Smartphones and Tablets
and may fall under the sub-category of….
- All Travelers
- Business Travelers
- Business Travelers (International)
- Business Travelers (US)
- Casino Vacations
- Commuters
- Cruises
- Currently Traveling
- Family Vacations
- Frequent Flyers
- Leisure Travelers
- Personal Travelers (International)
- Personal Travelers (US)
- Planning to Travel (Returned from trip recently, use timeshares, used travel app recently)
Add in Zip Codes, Gender, Marital Status, Children, Pets, Movies, Food, Age, Race and much more and Custom Audiences created for targeted ads for an optimal chance of engaging a Facebook user to engage with your Website, Lead Form, other Social Pages, watch a video, make a purchase and more.
WHAT ABOUT INSTAGRAM…
With all that said above about Facebook, they own Instagram. So all that data that Facebook retains crosses over into Instagram BUT and there are several of them…but one main difference is user age and gender. Depending on your service, one may be better than the other but both would be smart to use. If your monthly Ad Budget is $1500, depending on your service or product, you may use 70% on Facebook and 30% on Instagram. You may do 4 Ads on Facebook but 8 on Instagram. You may…you may…you may….do many many different ways of advertising but with us, we have many years of experience to know which is the best direction month to month, season to season drilled down to hour by hour.
SOME OF THE TOOLS WE USE…
FACEBOOK POWER EDITOR
Power Editor offers a number of advanced advertising options that aren’t available in Ads Manager. … “Power Editor is an advanced tool that helps businesses efficiently manage multiple campaigns and ads on Facebook.
FACEBOOK INSIGHTS
A powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.
FACEBOOK RETARGETING PIXEL
The Facebook Pixel is a tracking code added to your website which sends data about Facebook users who visit your website that can help you keep your brand in front of previous website users long after they leave your website. For most websites, only 2% of web traffic converts on the first visit. This Pixel permits us to create Targeted Audiences so that your Adverts stay within view on their Facebook News Feed.
