We Provide Brand Development & Distribution

Through Identity Design, Web Development, SEO, Digital Advertising and Design Marketing Material.


Brand Identity

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from those of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be but it should always take into account your target demo. You may want to have a certain color but if it is not something your ideal target client will be receptive to than that is a challenge we love – combining what you want in your brand and what your client will be receptive and/or comfortable with viewing.

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Web Development

When we meet about your website project, we go over many details through a Discovery phase to understand not only your Business but your Client. In some cases, we may already have a healthy understanding as showcased within our Verticals. With that said, we also have learned about industries through the R&D of the Discovery Phase. The tangibles are there, the intangible is our client one-to-one relationship which is the backbone of our process. Your website development will encompass many variables dependent on your needs but all will have a basic SEO groundwork, custom graphic design and a mobile-first concept based on the data that the majority of all websites are now primarily visited via a mobile device first by an 8 out of 10 mobile vs desktop visit ratio!

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SEO Services

Your website is your modern day storefront whether you have a Brick & Mortar shop or provide a service out of your home. Either way, your presence on the internet – whether a small digital footprint or large enterprise level – needs to work at an optimal level. Without having a “Keyword Rich” presence for optimal Google and other Search Engine results, it is much like having a beautiful storefront with no lights on and no front door. This is where many different variables come into play, SEO being the first and most basic concept to have within your website. From targeting locally to your clients within even a 5 mile radius to broad reaching nationally, we immerse ourselves into your client’s world to do the research so that we can target their search terms so that your business appears at their fingertips.

More About SEO

brand development
& disruption

the value we provide as compared to the cost associated to hiring several employees can be overwhelming for a small business to maintain – and that doesn’t include the ROI of our client care

Digital Advertising

PPC (Pay Per Click) Advertising with Google Adwords layered over an optimized SEO Website is a must. While the appealing thing to do is to throw money at Google Ads, it must be done with a website landing for your client that is ready to work for the experience optimal for conversion. The inner workings of Adwords and PPC overall has many layers to it and with a concentrated approach toward gaining web traffic is a recipe for success. Different than Social Media Advertising, PPC Campaigns can really be geared to drive home sales, especially for products or companies that have many SKUs in their arsenal.

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Social Media Management

Which Social Media channels are suited to your brand? Some, One…Most? We figure that out. It is important to note that not all social media platforms are created equal for your desired results but that can change. We curate a planned marketing approach to your Social Media layered over organic content and community interaction. From Facebook Audience Targeting & Relevance to YouTube Channel Pre-Rolls and the others in between, we are experts in all platforms of today’s social media and we are quietly studying the platforms that are around the corner. From Facebook Ad Campaigns that target corner to corner of small towns to large campaigns within Linkedin to lesser used platforms like Waze GPS and Amazon, we cover them all with precision for a high close rate and great “click-through rate”.

More About Social Media Capabilities

schedule some time
with us

We would love to host you at our office within Bell Works in Holmdel, NJ. Pick a time and date and come visit with us to discuss your Business needs for Web Development, Graphic Design/Print, SEO, SMO and more. If you prefer, you will be able to select a Phone Consult as well. Either way, we would love to have a conversation. Thank you in advance for considering our services. We are available for a quick call most business hour days at 732-631-4490.


Graphic Design & Print Marketing

In today’s current landscape of marketing and advertising, print must adjust. No longer is it order thousands of various print material. Because of the new wave of Social Media, print no longer monopolizes the industry of advertising. When we create print materials, we fix problems. From basics of Business Cards and Letterhead to complex multi-page catalogs and  brochures to trade expos and all the needs in between. We are not “artsy” with concerns of perfection. When we provide graphic and/or print design, our goal is for it be a professionally piece of marketing that has the goal to become a sales or advertising piece for your business. Sales is not a dirty word, it’s the word.

More About Graphic & Print Marketing

Lorenzo Araneo – Designer

Through my life I have often been attracted to sales, branding and marketing through different avenues. At the age of 9, I began my first business selling Jolly Ranchers and drawing trucks for my classmates for 50 cents. At that age, I was just thrilled for the quick money, or so I thought. Later on in my early 20s I realized it was the process that I enjoyed. Walking on Saturday mornings to the local candy store, purchasing bags of Jolly Ranchers, figuring out a way to sneak them into my book-bag, the drawing process of the trucks and the moment of happiness from the end result with my classmates.

Through the next few years of my career, I continued working at many different service related industries during evenings and weekends while maintaining a corporate position with CompUSA. Those industries included many years in the restaurant world, retail and also spent many years as a DJ Entertainer for Weddings and Corporate Events. From job to job, moment to moment, my client care was always a main component to whatever I was doing for whichever entity/industry I was working at.

In 2005, I set out on my own to learn design. I submitted a design portfolio to one of the top Design Agencies in NJ. I had no clients so I made them up and created what I thought was impressive….not so much. A week after submitting my portfolio I still had not heard back from them. I decided to call them and they politely told them my raw skills and inexperience was far below their standards.

Two days later I decided to head over to this Agency with my laptop and offered my services for one month at no salary. They agreed and after that month, they offered me a part-time position. It was there that I learned the principles of design and marketing for over a year before leaving and going full time to where we are today. Since 2006 my company has thrived and provided the fulfillment I always enjoyed.

I thank you kindly for considering my company and myself for your next project. I assure you I will provide you top level client care along with a no-nonsense approach to your Brand Development, Marketing, Web Development and Digital needs.

Google Reviews

Zack Lucks
Zack Lucks
Lorenzo is the best in the biz! I have been working with him for almost a year now and it has been nothing short of a positive experience. Both my website and social media platforms look better than I could have ever imagined. Lorenzo is also a genuinely nice person who cares about his clients. I would highly recommend Lorenzo and Screaming Lunatic Design to anyone who needs website, social media, and marketing services.
Debbie Vazzano
Debbie Vazzano
On behalf of Mark Detroia President of Upcycle LLC, I would like to say that Lorenzo has always been available and always comes up with new and innovative ideas. We would never work with anyone else for any of our Web development and support needs.
tish fierro hess
tish fierro hess
Lorenzo is fabulous at what he does. His creativity and experience in his field adds up to a winner! Lorenzo helped style my already existing interior design business with new life by giving me a new business card, website and identity to keep up with the times. Everyone has a great reaction and positive compliment to the beauty and quality of my business cards. Thanks Lorenzo. Cheers to you!
Joshua Fishkind
Joshua Fishkind
Lorenzo has helped my company with designing marketing pieces, web design, SEO, and general digital marketing strategy. Not only is he great to work with but he gets results.
todd schobel
todd schobel
Lorenzo is highly skilled, provides A-Z support and timely! The Screaming Lunatic agency manages all of our graphics needs, web management, social media management and targeting...specifically our paid Ads via Insta, FB and LinkedIn. Highly Recommend
So I’ve been working now with Lorenzo for a little over a year and I have found he’s much more current and knowledgeable on what’s happening with Instagram and Facebook .I found he is easy to work with and takes the time to learn your industry. I’ve been happy with the traffic he has sent my way.I own dance studio in the local area and he’s driven much traffic to my business and I am happy with what he’s done thus far I would recommend him.
Xplosive Entertainment
Xplosive Entertainment
Lorenzo and the team at Screaming Lunatic have been branding Xplosive since the companies start in 2006. I wouldn't trust our look to anybody else! Highly recommend!
Eddie Ward
Eddie Ward
Lorenzo at Screaming Lunatic is excellent at what he does. He knows the ins and outs of properly branding businesses and coming up with solutions that fit his clients needs. He is patient and really gets to know his clients so that he can customize their content. Its been a great experience working with Screaming Lunatic, and I will certainly work with them in the future for any branding or business related marketing needs.
Agatha Asch
Agatha Asch
Lorenzo is a true business partner and easy to work with. Highly recommend!


A bit more info about some design & marketing services we offer

Our Office


Located Within Bell Works
Screaming Lunatic Design
101 Crawfords Corner Rd
Suite 4-101R
Holmdel, New Jersey 07733
Ph: 1.732-631-4490

Let’s Get To Work


Screaming Lunatic Design Agency is fortunate enough to be located within Bell Works in Holmdel, NJ within Monmouth County. This location is the future of our state with over 2.5 million square feet of AMAZING. The building is one-of-a-kind destination for business and culture, complete with a blossoming ecosystem of technology, traditional offices, retail, dining, hospitality, and much more.



Custom Website Design
Responsive Mobile Ready
Copywriting / Blogs
Award Winning Graphics
Website Hosting


Search Engine Optimization
Pay Per Click PPC
Google Keyword Research
Website Audit
Adwords / Retargeting


Custom Social Pages
Social Media Advertising
Monthly Management
Social Media Strategy
Analysis and Data


Branding / Logo Design
Graphic Design and Print
Business Cards / Brochures
Trade Shows / Expos
Lead Gen Marketing