Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
We believe simple is best. The research, thought and foresight that goes behind it needs to be complex, engaging and something we submerse into so that the simple concept carries the voice of your brand as if it is spoken to every potential client by you personally.
An initial session with the client covering several questions needed to clarify what the project goals would include. Some topics that may be covered could include:
- Brief history of client and company
An honest evaluation of where the company’s current services and/or products are in comparison to competitors
- What is the message and/or goal that the branding design should provide. This process is an honest approach not as much for what the company wants but rather what the company clients and potential clients would be attracted to, as well as what message the brand design would showcase
- Target marketing that is applicable (Demographics, Ages, Income, Lifestyle, etc)
- Timeline and requirements needed from client to achieve this within an agreed schedule
After the Creative Brief session we will spend time researching your industry, competitors, target markets and trends
Several concepts and directions created on paper for brand exploration and direction and then funneling into 2 or 3 concepts. Take the final few sketch concepts into digital to be provided for client presentation.
Designs are provided as digital mock-ups as per requested by client brief. Examples are some clients may foresee the need for branding to be provided on shirts, billboards and tablets in which case a mock-up shall be included with the raw, flat version of the concepts. Client prepares feedback.
Client provides revisions and feedback. There is always room for alternate thoughts and ideas rather than requiring a “yes” or “no” response.
Designs are supplied via email and specific requests for certain file types can be provided. In most cases, included with the branding designs are versions usable for Social Media and online promotion.
Screaming Lunatic Design Agency
804 Broadway • West Long Branch, NJ 07764
Studio 732.497.0391 | Google Reviews